The Elura Effect: How Betzabe Wintermute Is Expanding Her Empire from Healthcare Staffing to Skincare Innovation with Elura, LLC

In the world of modern entrepreneurship, few leaders embody vision, impact, and evolution as seamlessly as Betzabe Wintermute. Known for building Jorge 360 Staffing into a national healthcare staffing powerhouse, she is now preparing to make her most personal and inspired move yet—the launch of her own medical skincare brand, Elura, LLC.

With this next chapter, Betzabe isn’t just expanding her business portfolio—she’s expanding the definition of care.

From Critical Care to Confidence Care

As founder and CEO of Jorge 360 Staffing, Betzabe has helped redefine healthcare support services in the United States. Her firm operates across all 50 states and U.S. territories, providing hospitals, surgical centers, and nursing homes with top-tier travel nurses, allied health professionals, and clinical staff.

Her approach to staffing has always centered on more than just efficiency—it’s about trust, integrity, and healing. “People don’t just need to be treated—they need to be seen,” she often says. That belief has guided her every move, from patient-focused placements to creating opportunities for healthcare professionals to thrive.

But now, Betzabe is bringing that same philosophy into a completely new arena—the world of medical skincare.

Introducing Elura, LLC: The Future of Intelligent Skincare

Named with elegance and intention, Elura, LLC is more than a skincare line. It’s an extension of Betzabe’s lifelong mission: to empower healing at every level—body, mind, and skin.

With a science-backed, dermatologist-informed product range currently in development, Elura aims to bridge the gap between clinical credibility and luxury skincare. Whether addressing post-procedural recovery, sensitive skin, or daily skin health, the brand will be defined by precision, purity, and performance.

“Elura represents the next evolution of how we care for ourselves,” Betzabe shares. “It’s not just about beauty. It’s about resilience. It’s about giving people the tools to look in the mirror and see strength, wellness, and confidence.”

Her inspiration? Years of working alongside medical professionals—and being one herself. Seeing firsthand the emotional toll of health struggles, she realized that wellness isn’t only about treatment—it’s also about how we feel in our own skin. Elura is her answer to that revelation.

A Coastal Brand with a Global Vision

Betzabe’s journey has always been fueled by movement—both personal and professional. Born in Peru, raised with strong values of education and purpose, she built her business from the ground up in Malibu, California, and is now planting deep entrepreneurial roots in Miami, Florida.

From hospitals to Medspas, and now skincare shelves, her expanding empire represents a uniquely modern kind of leadership: one that crosses borders, industries, and expectations.

With the launch of Elura, LLC, Betzabe Wintermute is becoming not just a name in healthcare—but a household name in self-care.

Her businesses may differ in focus, but they share one clear mission: to heal, empower, and elevate. Whether she’s staffing ICUs or creating serums, Betzabe moves with the same intention—to leave people better than she found them.

Building a Brand. Leaving a Legacy.

There’s a quiet confidence about Betzabe that draws people in. She doesn’t chase the spotlight—she earns it. And now, as she steps into the beauty and wellness industry, she brings with her everything that has made her brand powerful: credibility, care, and a deep respect for the people she serves.

Her legacy is no longer limited to hospitals or boardrooms. It will soon live in bathrooms, beauty routines, and self-healing rituals around the world—carried by the name Elura.

This is more than a product launch. It’s a movement.

And Betzabe Wintermute is just getting started.

To explore Jorge 360 Staffing or follow the journey of Elura, LLC, visit www.jorge360staffing.com and stay tuned for the official release of Elura’s debut skincare collection.