Insomnia Coffee has entered into a five-year partnership with the Gaelic Athletic Association (GAA) and the Gaelic Players Association (GPA) to become their Official Coffee Partner. The collaboration aims to support players’ development and well-being on and off the pitch.
Limerick hurler Cian Lynch, Kilkenny Camogie player Katie Power, Galway hurler Conor Whelan, Dublin footballer Paddy Small, and Meath footballer Emma Duggan have been announced as brand ambassadors for Insomnia Coffee. The partnership will provide resources to assist players in reaching their full potential.
Insomnia Coffee, celebrating 27 years in business, marks its first partnership with a sporting organization through this collaboration with the GAA/GPA. The commitment reflects shared values of community, inclusivity, and respect, enhancing the player experience both on and off the field.
Insomnia Coffee CEO Harry O’Kelly expressed pride in partnering with the GAA/GPA, highlighting shared values and a commitment to community.
GPA CEO Tom Parsons emphasized the investment made by Insomnia Coffee in supporting player welfare and development, thanking the company on behalf of members.
Peter McKenna, Commercial Director of the GAA, hailed the partnership as a fantastic development and emphasized Insomnia Coffee’s status as an Irish business success story.
The GAA looks forward to working with Insomnia Coffee to engage supporters nationwide.
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