Meat Institute Unveils Refreshed Logo and Brand Identity

The Meat Institute, formerly known as the North American Meat Institute, announces the launch of its refreshed logo and brand identity, signifying a pivotal moment in its longstanding legacy within America’s meat industry. 

With nearly 120 years of history, this milestone reflects the institute’s unwavering dedication to shaping the future of meat production and consumption.

Symbolism of the New Logo:

The redesigned logo, reminiscent of a plate, serves as a visual representation of transparency and inclusivity. Its dynamic design, featuring varying border thickness, symbolizes the ongoing evolution and commitment to continuous improvement embraced by the Meat Institute.

Statement from Meat Institute Leadership:

Julie Anna Potts, President and CEO of the Meat Institute, emphasizes the significance of the updated logo in reaffirming the institute’s role in sustaining the future of meat. 

Grounded in a century of leadership, the new logo embodies the essential role of meat in nourishing present generations while ensuring prosperity for the future.

Key Features of Brand Evolution:

1. New Brand Colors: The logo showcases a solid dark blue, paying homage to the institute’s rich history, complemented by vibrant Meat Institute blue. Energizing pastel blue and modern orange accents further accentuate the brand’s heritage and forward-thinking approach.
2. New Brand Purpose Statement: Accompanying the refreshed identity is a concise tagline, “Nourishing Today. Sustaining Tomorrow.” This tagline encapsulates the Meat Institute’s overarching mission and vision for the industry’s future.

Debut at Annual Meat Conference:

The revitalized brand identity will be unveiled at the Annual Meat Conference, which will take place from March 18-20 in Nashville. 

This event showcases the Meat Institute’s commitment to innovation and excellence in advancing the meat industry.